Effective brand positioning can differentiate a product in a crowded market.
Эффективное позиционирование бренда может выделить продукт на переполненном рынке.
Definitions
Brand positioning refers to the process of establishing a brand's identity and unique value proposition in the minds of consumers relative to competitors. It involves defining how a brand is perceived in the marketplace, including its attributes, benefits, and the emotional connection it creates with its target audience.
